Cornflakes

Corn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of corn. A former patient of the Battle Creek Sanitarium named C. W. Post started a rival company, as well as the major other brand of corn flakes in the United States, called Post Toasties. In the UK, the main brand rival is Sunblest Cornflakes. Australia's Sanitarium also manufactures their own brand of corn flakes called Skippy corn flakes. In addition there are many generic brands of corn flakes produced by various manufacturers.

Frosted Flakes (or Frosties in the UK, Commonwealth of Nations and EU countries) were introduced by Kelloggs in 1952 with Tony the Tiger as a mascot. These are essentially corn flakes with a sugar coating. In 1983, Crunchy Nut Corn Flakes were introduced, the base flakes being the same, but coated with honey and peanut pieces. In the 2000s some variations on "plain" Corn flakes were introduced, such as Corn Flakes with chocolate, berries, Honey Oat Corn Flakes and Wholewheat Corn Flakes.

Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh-day Adventist Christian denomination. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922. In 1930, the Kellogg Company announced that most of its factories would shift towards 30 hour work weeks, from the usual 40. This practice remained until World War II, and continued briefly after the war, although some departments and factories remained locked into 30 hour work weeks until 1980.

Kelloggs has used some merchandising for their products. Kelloggs once released Mission Nutrition, a PC Game that came free with special packs of cereal. It played in a similar fashion as Donkey Kong Country; you could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kelloggs has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a user uses a microphone to play games and create voice commands for their computer. In Talking Tony, Tony the Tiger, one of Kellogg's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game instead. Some toy cars have the Kelloggs logo on them, and occasionally their mascots.