Tobacco

ITC pioneered the cultivation and development of Leaf Tobaccos in India. Nearly a century of creating customer delight ensures that globally, ITC's Leaf Tobacco business is synonymous with being "The One Stop Shop for Quality Indian Tobaccos". The Leaf Tobacco business' partnership with the farmer is also almost a 100 years old. In a spirit that truly embodies the Company's "commitment beyond the market", ITC has helped the Indian farmer grow quality leaf tobaccos and linked him to global markets.

ITC is the largest buyer, processor and exporter of leaf tobaccos in India - creating a global benchmark as the single largest integrated source of quality tobaccos. Serving customers in 50 countries across more than 70 destinations, ITC co-creates and delivers value at every stage of the leaf tobacco value chain.

ITC's Green Leaf Processing plants at Chirala and Anaparti in Andhra Pradesh, the tobacco hub of India, are benchmarked with the best in the world. State-of-the-art technology, shared product knowledge base, sophisticated process and quality controls enable ITC to process and deliver 120 million Kgs of high quality tobaccos annually. These factories have integrated warehousing complexes that match international standards in hygiene, infestation control and monitoring.

ITC's quality emanates from its intimate involvement with the tobacco farmers in India. Effective reach mechanisms help transfer 'best practices' from the lab to the land. With an extensive presence in rural India, ITC's Leaf Tobacco business maps critical Soil, Crop and Process control parameters across cultivated areas. Intermediation through a dedicated pool of trained managers in critical areas like soil testing, varietal improvements, vermicomposting, nutrient management and post harvest management results in a superior agri output. These initiatives position ITC as an integral part of India's agricultural landscape. ITC's collaboration with related Government agencies has helped develop new varieties of tobaccos and explore new areas for tobacco cultivation.